Pure Flavor to launch saucy marketing campaign to promote new ToV

Pure Flavor Farms is launching a unique marketing campaign to promote its recently released Rocco Reds tomatoes as being the ‘secret in the sauce.’

In a recent report from AndNowUKnow, a produce industry news provider, Pure Flavor will kick off the integrated social media and retail campaign, called ‘Rocco’s Sauce Night – The Secret’s in the Sauce’ in mid-October in an effort to drive sales of the crop through the Fall.

In-store, Pure Flavor will provide retailers with a range of customizable marketing materials, including displays, recipe cards, POS displays and signage, and QR codes to connect shoppers to contest details and recipe inspiration.

Online, participants will be encouraged to share photos and videos using the hashtag #MyRoccoSauce and tag @PureFlavor to share recipes and stories of their experience cooking with Rocco Reds for a chance to win a grand prize at the campaign’s conclusion.