The National Union of Agricultural Cooperatives of Greece (ETHEAS) is proud to spotlight the richness of Greek agriculture through its participation in the EU co-funded "Premium European Products" campaign. As part of the campaign's presence at SIAL Canada 2025, Greek PDO-certified specialties took center stage—offering Canadian professionals and consumers the opportunity to experience some of the finest products the Mediterranean has to offer.
Recent data from Agriculture and Agri-Food Canada confirms Canada's growing appetite for Mediterranean and EU-origin foods. In 2024, imports from the EU saw significant increases across several categories featured in this campaign: olive oil and olives rose by +33.9%, spices (including saffron) by +24.9%, dairy products by +12.8%, and dried fruits by +9.9%. (Source: Agriculture and Agri-Food Canada, "EU Agri-Food Trade Factsheet – 2024 Update.")
Consumer behavior insights from Innova Market Insights in mid–2024 highlight that 39% of Canadians are actively experimenting with flavors at home—particularly Mediterranean ones, which are now the country's most cooked international cuisine after North American and Chinese. Driven by health, convenience, and openness to global flavors, 47% of Canadians have shifted toward home cooking, combining scratch cooking with flavor experimentation using sauces, seasonings, and toppings.
This aligns perfectly with Greek PDO products such as robust olives, richly aromatic saffron, and distinctive currants—ingredients that enhance at-home culinary creativity while fulfilling demand for quality, provenance, and traceability.
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