Sask Wheat Joins Cereals Canada

It was announced Friday that the Saskatchewan Wheat Development Commission (Sask Wheat) is the newest member of Cereals Canada.

 

"Canadian agriculture is facing a rise in protectionism around the world," said Cereals Canada President Cam Dahl. "Saskatchewan Wheat Development Commission's membership in Cereals Canada makes the value chain stronger and better able to manage the head winds we face today".

 

With the new member, Cereal Canada members now encompass all wheat producer groups from across the country.

 

“Sask Wheat is looking forward to working with Cereals Canada and strengthening the collaborations with our industry partners across the Prairies and across Canada,” says Laura Reiter, Sask Wheat Chair. “There are several key issues across the world that will be impacting wheat markets, from NAFTA, to CPTPP to the country of origin labelling requirements in Italy. We will combine our resources on these and other issues for Saskatchewan’s wheat farmers.”

 

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.