STEYR wins iF DESIGN AWARD for Terrus CVT tractor

May 26, 2022

STEYR®, a regional agricultural tractor brand of CNH Industrial (NYSE: CNHI / MI: CNHI), won the prestigious iF DESIGN AWARD for its Terrus CVT Tractor, the latest in a series of accolades for this machine.

Founded in 1953, iF Design has become a global symbol of excellence in design and its annual awards are highly esteemed. The iF seal is granted to products that blend innovative style and aesthetics with enhanced functionality to benefit customers while raising the profile of the design community.

STEYR won in the Product Design category for its new Terrus CVT tractor, produced at the brand’s St. Valentin manufacturing facility. It is a perfect combination of function and form, blending a bold and rugged exterior design with a premium interior focused on operator comfort and ergonomics. The cab has been restructured to create a better working environment and now serves as a ‘command center’ in which style has purpose. The design of the controls makes tractor operation more intuitive, efficient, and productive.

The iF DESIGN AWARD is further recognition of the outstanding work carried out by the CNH Industrial Design team in creating machines that blend customer- focused style with product quality, capability, efficiency, and sustainability.

Source : CNH Industrial

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.