Strategic Realignment To "Better Serve" The Barley Industry

Chair Zenneth Faye says the move comes after a months-long comprehensive review of the roles and responsibilities of its partners in the value chain.

 

"The Barley Council of Canada has been in existence now for about five years and the Board felt that it was time to do a review of what our deliverables have been and where we're short falling," he explained. "So we put together a wish list of some places where we need to try and make better and efficient use of our resources internally, but also to efficiently use the dollars that our members pay towards the organization."

 

The move includes Cereals Canada, the Canadian Malting Barley Technical Centre (CMBTC), and the Brewing and Malting Barley Research Institute (BMBRI).