Syngenta Canada names David Hoar as head of sales, crop protection

Jan 09, 2026

Syngenta Canada has named David Hoar as head of sales, crop protection, effective immediately. In his new role, Hoar will lead the national sales and account management teams from the company’s office in Calgary, Alberta, and will serve on the organization’s leadership team.

Hoar will be responsible for guiding his team across nine provinces to deliver a best-in-class customer experience and innovative solutions for Canadian growers.

“David is a natural leader, strong communicator, and keeps the customer at the heart of everything he does,” says Shaun Vey, president, Syngenta Canada. “His strategic mindset, talent for building strong relationships both within the company and with customers, and his commitment to continuous improvement have made him highly effective. These strengths have enabled David to consistently deliver outstanding results while fostering the growth and development of talent for the organization.”

Hoar brings 23 years of dedicated experience with Syngenta to this leadership position. Most recently, he served as Head of Key Accounts, where he was instrumental in shaping the company’s retail strategy. In this role, he continually sought opportunities for improvement, embraced change to enhance service offerings, and actively listened to customers to ensure their needs were met and exceeded.

“I’m honoured and excited to lead our sales team, with a clear focus on delivering value to our retail partners and farmer customers,” says David Hoar. “I’m committed to continuing to grow and support our talented team through coaching and mentoring and using my voice to advocate for Canadian agriculture.”

Hoar began his career with Syngenta in 2002 as a territory manager in East-Central Alberta. He advanced through the organization with roles in marketing and was later promoted to district sales manager, marking the start of his strong focus on people development, leadership, and sales optimization. He holds a Bachelor of Science Degree in Agricultural Sciences from the University of Alberta.

This appointment follows a recent leadership transition at Syngenta Canada, where David succeeds Shaun Vey, who was appointed president of Syngenta Canada in December 2025 following the retirement of Trevor Heck after a 34-year career with Syngenta and its legacy companies.

Source : Syngenta.ca

Video: Seeing the Whole Season: How Continuous Crop Modeling Is Changing Breeding

Plant breeding has long been shaped by snapshots. A walk through a plot. A single set of notes. A yield check at the end of the season. But crops do not grow in moments. They change every day.

In this conversation, Gary Nijak of AerialPLOT explains how continuous crop modeling is changing the way breeders see, measure, and select plants by capturing growth, stress, and recovery across the entire season, not just at isolated points in time.

Nijak breaks down why point-in-time observations can miss critical performance signals, how repeated, season-long data collection removes the human bottleneck in breeding, and what becomes possible when every plot is treated as a living data set. He also explores how continuous modeling allows breeding programs to move beyond vague descriptors and toward measurable, repeatable insights that connect directly to on-farm outcomes.

This conversation explores:

• What continuous crop modeling is and how it works

• Why traditional field observations fall short over a full growing season

• How scale and repeated measurement change breeding decisions

• What “digital twins” of plots mean for selection and performance

• Why data, not hardware, is driving the next shift in breeding innovation As data-driven breeding moves from research into real-world programs, this discussion offers a clear look at how seeing the whole season is reshaping value for breeders, seed companies, and farmers, and why this may be only the beginning.