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THE RESULTS ARE IN ON 2018-2023 BEEF CLUSTER PROJECTS

The Beef Cattle Research Council (BCRC) funds a variety of research projects on animal health and welfare, environmental sustainability, forage and grasslands, feed efficiency, food safety, beef quality and more. This post is part of an ongoing series highlighting recent research results. Find the BCRC’s entire catalog of research summaries under “For Producers” in the navigation.

The following research projects were supported through the 2018-23 Beef Science Cluster and funded by the Canadian Beef Cattle Check-Off and Agriculture and Agri-Food Canada through the Canadian Agricultural Partnership, with additional contributions from provincial beef industry groups and governments.

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Experiences in Marketing Beef in Ontario

Video: Experiences in Marketing Beef in Ontario

Birgit Martin of Martin Farms shares her experience in marketing beef in Ontario through direct to consumer sales and other opportunities under her family's Pure Island Beef brand. This presentation is from the Thunder Bay Field Day held by NOFIA (Northern Ontario Farm Innovation Alliance) in September 2025.