Farms.com caught up with URSA Ag at Canada’s Farm Show in Saskatchewan. When we posted a video with URSA Ag owner and founder Doug Wilson, the video went viral (watch the video below). URSA Ag’s mission is to provide farmers with affordable, reliable tractors.
Wilson shared that rising tractor prices since 2018, coupled with the increasing complexity of modern tractors and the electronics within them, inspired the creation of a simpler, cost-effective alternative that farmers can maintain themselves.
New tractors also have lots of eletronics that farmers cannot fix on their own. URSA tractors are built without computer controls—by design. This intentional simplicity delivers reliability.
Their goal was not only to build an affordable and simple tractor, but to build tractors that a farmer could fix on their own.
URSA Ag offers two main tractor models. The larger model is a 260-horsepower tractor powered by an 83 Cummins engine, a proven 12-valve design familiar to many farmers from older combines. This engine is known for reliability, ease of maintenance, and wide availability of parts.
The smaller model features a 59 Cummins engine, producing 150 to 180 horsepower, making it ideal as a versatile chore tractor for tasks like feeding cattle, running augers, and operating balers or front-end loaders.
Wilson highlighted the simplicity of URSA Ag tractors, noting that all mechanical connections operate through cables rather than electronic systems. This eliminates the common issues associated with electronic over hydraulic controls and ensures long-term dependability.
The cabs are functional and comfortable, featuring air-ride seats, without unnecessary luxury or complex systems.
URSA Ag’s is based in central Alberta, with final assembly in Bowden. Parts are sourced globally, as well as manufactured on site, but the company emphasizes local assembly and support.
URSA Ag currently has dealers in Saskatchewan and Abbortsford, British Columbia, and while dealer expansion has been cautious, opportunities exist as production ramps up.
Pricing is a significant advantage, with URSA Ag tractors costing less than half of comparable models from other brands, making them accessible for new or expanding farmers.
Wilson reassured potential buyers that the company is committed to long-term support, parts availability, and service, ensuring the tractors remain a sustainable option for years to come.
For more information, visit https://ursa-ag.com/ and watch the video below.