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Treat Her Like a Cow: Building Fertile, Profitable Heifers

“The more you treat her like a cow, the better cow she will be.” That was one of the standout messages from the Beef Cattle Research Council’s webinar, Raising Heifers for Reproductive Success. Backed by research and on-ranch results, Dr. Elizabeth Homerosky with Veterinary Agri-Health Services and Stephen Hughes of Chinook Ranch in southern Alberta shared practical strategies to develop efficient replacement heifers that are built for longevity and profitability.

The discussion focused on the economics of raising heifers, research-backed development systems, reproductive management and how producers can apply extensive grazing systems to identify the most fertile and efficient females for their herds.

The Cow Value Curve

Dr. Homerosky opened with the concept of the cow value curve, which illustrates how feed costs and depreciation are the top two effects on profitability. An open heifer that leaves the herd before paying for herself contributes heavily to depreciation. Strategies such as marketing cows before their value declines or extending productive longevity help shift this curve in the producer’s favour.

Post-Weaning Heifer Development
Research shows that heifers can be developed to just 50-55% of mature body weight without negatively impacting health or calving ease. The timing and way in which heifers reach this target is key.  

Three development systems have been studied: 

  • Early gain: high-input feeding early, then maintained
  • Even gain: steady, moderate gains throughout
  • Late gain (extensive systems): early, low-input, compensatory gain on grass
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Trending Video

How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Video: How to Capture the $80 Million Ground Pork Opportunity | 2026 Retail Trends

Meat is having a moment, and ground pork is perfectly positioned to help you capture new category growth.

In this business intelligence deep-dive, National Pork Board experts Bailey Morrell and Rick Smith break down the latest consumer behaviors, retail trends, and an $80 million incremental retail opportunity in ground pork.

Watch to learn how expanding your ground pork offerings, utilizing proper fat-lean ratio labeling, and building a dedicated "grinds set" can attract Gen Z and Millennial shoppers while driving "center of the plate" profitability.

we cover:

• Insights from the 2026 Power of Meat presentation.

• Why ground pork is the "gateway meat" for younger, high-value shoppers.

• How adding just two new ground pork SKUs can drive incremental sales.

• Actionable merchandising strategies, including the right fat-lean ratios for specific recipes.