When I joined Agrograph in 2024, I was drawn to a challenge that sits at the intersection of agriculture, technology, and data. Agriculture has always been part of my life through my family’s farm, and after building and scaling a software company in Madison, I was excited by the opportunity to apply technology to one of the world’s most important industries.
Agrograph helps organizations better understand agricultural risk using satellite imagery and artificial intelligence. By analyzing publicly available satellite data from sources such as NASA and the European Union, we can evaluate individual farm fields and generate insights that were previously difficult or impossible to access at scale.
What makes our approach unique is the level of detail. Rather than looking at agriculture through broad regional averages, we analyze fields individually. Using AI-powered models, we evaluate dozens of factors, including weather patterns, soil conditions, crop performance, and management practices. That allows us to generate field-level insights and predict yields throughout the growing season with remarkable accuracy.
Today, many of our customers are in the insurance industry, where understanding risk at the field level can create better outcomes than relying solely on county-wide averages. By providing more precise information, we help insurers, asset managers, and agricultural businesses make smarter decisions backed by data.
Agrograph’s roots are firmly planted in Wisconsin. The company was founded by Dr. Mutlu Ozdogan, a professor at the University of Wisconsin–Madison and an expert in remote sensing. More than a decade ago, he recognized the potential of satellite imagery to unlock new insights for agriculture and launched the company to bring that research into the marketplace.
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