Two agriculture leaders join forces to offer enhanced farm equipment offerings

Feb 17, 2015

Farm Equipment Dealers will see their used farm equipment inventory featured both in print and online

Farm Press and Farms.com have signed a collaboration agreement to introduce the digital offerings of Farms.com/used-farm-equipment to all farm equipment dealers in the Farm Press sales territories in Manitoba, Saskatchewan, Alberta and Northern BC.

“We welcome the opportunity to provide our dealer clientele with such a valuable opportunity,” says Jeff Sarich, General Manager of Farm Press Ltd. “Farm Equipment Dealers affiliated with Farm Press will now have the opportunity to see their used farm equipment inventory featured both in print and online. Due to space limitations, a dealer typically cannot advertise all of their inventory in print, this agreement with Farms.com will give our dealerships the ability to promote all of their used equipment inventory online.”

The Farms.com network of sites welcomes 25,000 visitors each day. For those who enjoy the convenience of searching for farm equipment online, http://www.farms.com/used-farm-equipment makes searching easy. Farmers can choose to search by category and/or location, to find the piece of used farm equipment that best meets their needs. On the Go? Farmers can also download the Farms.com Used Farm Equipment app from Google Play or iTunes. The app allows farmers to easily search for equipment from their smart phone.

“This agreement will allow both Farms.com and Farm Press to better meet the needs of our new and used farm equipment advertising clients. Advertisers will be able to more easily integrate their print and online advertising needs,” says Farms.com President and Chief Executive Officer Graham Dyer. “It will also make it easier for farmers who may already be searching for used farm equipment online to search a more complete inventory of the used farm equipment nearest to them.”

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.