U.S. Beef Highlighted During ‘Delivery Week’ Promotion in South Korea

USMEF supported a dozen craft burger restaurant chains in South Korea by developing in-store and online promotional materials while offering discounts for consumers who ordered delivery of burgers made with U.S. beef.

 

Funded by the Texas Beef Council, the “Delivery Week” activity ran through June 8 and featured special paper bags for U.S. beef burgers, which could be ordered through restaurant delivery apps. A flier offering information on U.S. beef and a disposable hand sanitizer dispenser were also included with each order.

 

“Amid the ongoing coronavirus pandemic, food delivery in Korea has seen dramatic growth, as people stay at home to social distance and rely on restaurant-to-consumer service for their meals,” said Jihae Yang, USMEF director in South Korea. “Since the outbreak began in mid-February, staying at home has proven to be a challenge for many – regardless of how small or how large a family is. The convenience of searching, ordering and paying for their food all on one platform is saving time and providing safety.”

 

Yang pointed to statistics from the Korea Fair Trade Commission, which reported that the number of users of food delivery apps in the country increased from 870,000 in 2013 to 25 million in 2019. Those numbers indicate that, even prior to the COVID-19 outbreak, roughly one out of every two Koreans was using a food delivery app. According to Baemin, Korea’s largest food delivery app, its year-over-year orders in 2020 increased by more than 60% in February, March and April.

Video: Dicamba Returns for Georgia Farmers: What the New EPA Ruling Means for Cotton Growers

After being unavailable in 2024 due to registration issues, dicamba products are returning for Georgia farmers this growing season — but under strict new conditions.

In this report from Tifton, Extension Weed Specialist Stanley Culpepper explains the updated EPA ruling, including new application limits, mandatory training requirements, and the need for a restricted use pesticide license. Among the key changes: a cap of two ½-pound applications per year and the required use of an approved volatility reduction agent with every application.

For Georgia cotton producers, the ruling is significant. According to Taylor Sills with the Georgia Cotton Commission, the vast majority of cotton planted in the state carries the dicamba-tolerant trait — meaning farmers had been paying for technology they couldn’t use.

While environmental groups have expressed concerns over spray drift, Georgia growers have reduced off-target pesticide movement by more than 91% over the past decade. Still, this two-year registration period will come with increased scrutiny, making stewardship and compliance more important than ever.