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US Farm Sentiment at 4-Year High as Trump Seeks Trade Deals

By Michael Hirtzer and Erin Ailworth et.al

American farmer sentiment jumped to a four-year high, with growers betting on rising crop exports as the Trump administration pushes for more trade deals from Vietnam to Italy.

Agriculture Secretary Brook Rollins said during a visit to Rome on Tuesday that she is working to get Europe to buy more US products including wheat and soybeans. That comes after Vietnam announced deals to buy American grain and the US reached a trade truce with China.

“We talked about getting more of our soybeans, more of our wheat, more of great products from America into Italy and of course across the EU,” Rollins said in an interview with Bloomberg Television. “It is time that we move these products and continue to work on the world stage.”

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Advancing Swine Disease Traceability: USDA's No-Cost RFID Tag Program for Market Channels

Video: Advancing Swine Disease Traceability: USDA's No-Cost RFID Tag Program for Market Channels

On-demand webinar, hosted by the Meat Institute, experts from the USDA, National Pork Board (NPB) and Merck Animal Health introduced the no-cost 840 RFID tag program—a five-year initiative supported through African swine fever (ASF) preparedness efforts. Beginning in Fall 2025, eligible sow producers, exhibition swine owners and State Animal Health Officials can order USDA-funded RFID tags through Merck A2025-10_nimal Health.

NPB staff also highlighted an additional initiative, funded by USDA Animal and Plant Health Inspection Service (APHIS) Veterinary Services through NPB, that helps reduce the cost of transitioning to RFID tags across the swine industry and strengthens national traceability efforts.

Topics Covered:

•USDA’s RFID tag initiative background and current traceability practices

•How to access and order no-cost 840 RFID tags

•Equipment support for tag readers and panels

•Implementation timelines for market and cull sow channels How RFID improves ASF preparedness an