The Global Agriculture Technology Exchange (Gate) Capital Campaign today announced that it has received $650,000 in funding from Warburtons, the largest bakery brand in the United Kingdom.
“This contribution represents a close, long-standing relationship between Cereals Canada and Warburtons,” said JoAnne Buth, Gate Capital Campaign Chair. “We are thrilled to make this announcement alongside Warburtons, and we are grateful for their support.”
Located in downtown Winnipeg, Gate will provide the tools necessary to allow Cereals Canada to maintain the globally recognized, best-in-class expertise needed to support today’s global markets, providing customers like Warburtons with value-added technical knowledge and expertise, and maintaining Canada’s leadership as a trusted and innovative supplier of high-quality wheat.
“Cereals Canada and Warburtons share a deep commitment to quality and innovation,” said Buth. “Warburtons sources significant volumes of Canadian wheat from Western Canada and has been working with Canadian farmers and the Cereals Canada team for many years.”
The Cereals Canada facility has long been a “home away from home” for the Warburtons team who utilize the pilot bakery, mill, and analytical lab to test and analyze Canadian wheat before it goes to the UK for production. In 2016, Warburtons partnered with Cereals Canada for a multi-year pulse research project to produce healthier baked goods, demonstrating a further commitment to diversification and innovation.
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