Western Canadian Wheat Growers Launch Fertilizer Awareness Campaign

Jul 28, 2021

The Western Canadian Wheat Growers have launched an awareness campaign focused on the federal government’s proposed 30% reduction in fertilizer emissions.

“The Federal Government has stated that they want to reduce fertilizer emissions by 30%, but have no plan or details how to accomplish this. They have not consulted with farmers or industry and yet make #fakepolicy announcements. The only way to achieve this is through a reduction in fertilizer use,” said Gunter Jochum, President and Manitoba Director.

Calculations by Fertilizer Canada show that using modeling software, a 30% absolute emission reduction for a farmer with 1,000 acres of canola and 1,000 acres of wheat would have their profit reduced by $38,000 to $40,500 annually.

“The government’s own Barton Report set goals for an enormous increase in agriculture exports. Canadian grain farmers are up for the challenge, but fake policy announcements such as this sets our production goals in question,” added Daryl Fransoo, Chair and Saskatchewan Director.

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Video: Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

The FarmCast, host Troy Randall speaks with Doug Luedke, Vice President of Service, and Davin Peterson, Executive Vice President of Aftermarket at 21st Century Equipment, to discuss the importance of proactive service and how it helps farmers reduce downtime during their busiest seasons. The conversation focuses on the Winter Service Inspection Program, a comprehensive approach designed to keep equipment running at peak performance and limit costly in-season breakdowns through preventative maintenance and expert technician support.

Doug and Devin explain how 21st Century Equipment’s service teams have evolved to meet the needs of today’s connected machines. With more technology and data integrated into modern equipment, technicians now play a vital role in both mechanical repairs and precision ag support. Through advanced diagnostics, machine monitoring, and John Deere’s Expert Alerts, they can identify and address potential issues before they become major problems—saving customers valuable time, money, and frustration.

Throughout the discussion, the team shares real-world success stories demonstrating how proactive inspections and customer-focused service help maximize uptime and efficiency for every operation. Whether it’s a large tractor, combine, or small mower, the goal remains the same: to provide trusted, reliable support that helps farmers and landowners stay productive and confident in their equipment year-round.