WFBF Unveils Innovative Online Platform to Connect Wisconsin Farmers and Consumers

Mar 22, 2023

Wisconsin Farm Bureau Federation (WFBF) has announced the launch of its new website, Gather Wisconsin, aimed at connecting local farmers and consumers in the state. The innovative platform is designed to promote locally-sourced products and sustainable farming practices, while also providing valuable resources and information for both farmers and consumers.

Gather Wisconsin is a one-stop-shop for anyone interested in supporting local agriculture and sustainable food production. Consumers can browse a variety of products from local farmers, including fresh produce, dairy, meat, and more. The platform also provides information on where to find farmers' markets, community-supported agriculture (CSA) programs, and other local food initiatives.

In addition to promoting local agriculture, Gather Wisconsin also serves as a valuable resource for farmers. The platform offers a wealth of information on sustainable farming practices, marketing strategies, and other important topics related to farming in Wisconsin. Farmers can also use the platform to connect with other farmers and industry experts, share their experiences, and learn from each other.

Overall, Gather Wisconsin is a game-changer for the agricultural industry in Wisconsin. By bringing farmers and consumers together in one convenient online platform, it promotes sustainable farming practices and supports local agriculture. Whether you're a farmer looking to connect with other industry professionals, or a consumer looking for fresh, locally-sourced products, Gather Wisconsin has everything you need to get started.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.