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Why a Federal Lawsuit Could Change How Pork Is Priced, Tracked, and Sold

A quiet courtroom fight may have bigger implications for the pork industry than most people realize.

Most people in the swine industry aren’t following the Agri Stats lawsuit. It’s not about disease, feed costs, export markets, or barn labor. It’s not even about what’s happening today — it’s about something that happened years ago.

But that’s exactly why it deserves more attention.

Because behind the legal motions and court filings is a much bigger question: will the pork industry still be allowed to share detailed production, cost, and pricing data the way it has for decades — or is that era about to end?

If the case succeeds, or even if it simply pushes regulators to intervene, it could reshape how information flows through the supply chain — from barns, to packers, to retailers, to the consumer price label. And that ripple eventually lands back on the producer.

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CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.