One ad highlights potato farmers
Agriculture will be represented during Super Bowl 59.
Aside from the food and drink coming from farmers, the ag industry will have its time on air.
Lay’s, for example, is highlighting the farm families who produce potatoes for its chips.
In “The Little Farmer,” directed by Oscar-winner Taika Waititi, a young girl is getting ready for a day on the potato farm with her family.
The truck leaves without her, and one potato falls off the back of the truck.
The little girl waters and cares for the potato plant as it grows, even sleeping beside it in a tent to protect it from hungry critters.
And when the rest of the potatoes on the farm are being harvested, the girl digs hers up and delivers it to a truck filled with spuds.
The commercial ends with the tagline “Real potatoes grown on family farms across America,” with a collage of pictures of farmers.
A farm in South Dakota is featured in an ad too.
Nancy and Jeff Kirstein own and operate The Good Earth Farm near Lennox.
The farmers produce the vegetables they use to top the pizzas they make and serve at the farm’s event space. The farm also has an animal sanctuary.
Their farm is featured as part of a Google Workspace campaign that will air during the Super Bowl.
The ads highlight 50 stories of businesses from 50 states using Google Workspace with Gemini.
For every person watching the Super Bowl for what’s happening on the field, there’s likely a person tuning in solely for the commercials.
For advertisers, Super Bowl commercials present an opportunity to reach millions of people at once.
To put that into perspective, last year’s big game averaged 123.7 million viewers. As of Jan. 1, 2025, Japan’s total population was around 123.6 million people.
Companies are willing to pay big money for the airtime too, with some advertisers shelling out close to $8 million for a 30-second commercial during the game broadcast. Companies with pre- and post-game ads are spending between $4 and $5 million for the same length of time.
Last year, Illinois Farm Families had a commercial highlighting how 96 percent of farms in the state are family farms.
And in 2023, Land O’Lakes ran an ad titled Not a Big Ad, which shined a light on the cooperative’s farmers who are too busy to be in a highly produced commercial.
And of course, when talking Super Bowl ads, who can forget the iconic So God Made a Farmer commercial from 2013.