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Ag ads at this year’s Super Bowl

Ag ads at this year’s Super Bowl

Farmers and foods will be featured in some game day commercials

By Diego Flammini
Staff Writer

Aside from the action on the field, the commercials that air during Super Bowl Sunday receive just as much national attention as the game.

Some companies spend big money and bring in big names to promote products.

Variety, for example, is reporting that a 30-second ad costs between $6 and $7 million.

Food and agriculture will feature in some of the ads viewers can expect to see this Sunday.

The commercial for Land O’Lakes is titled Not a Big Ad.

The minute-long ad shines a light on the cooperatives farmers who are too busy to be in a highly produced commercial because they’re busy producing the food many will eat during Sunday’s game.

Illinois farm families will be front and center during an ad.

The commercial, produced by Illinois Farm Families, is launching the organization’s ‘We are the 96’ campaign, highlighting that 96 percent of Illinois farms are family owned.

Chad Bell, a pork farmer from Viola, Ill., and his family, are among the farmers featured in the commercial.

“If we can show consumers that most of the farms that they see driving down the interstate are family farms, then we can hopefully bridge that gap between the farmers and consumers,” Bell told KWQC.

Once the ad debuts, viewers can watch it again on the ‘We are the 96’s social media channels or website.

Hellmann’s has a Super Bowl ad for its mayonnaise.

The commercial features Jon Hamm and Brie Larson inside a refrigerator discovering the combination of their names, Brie and Hamm, is dinner, and that with Hellman’s mayonnaise, any leftovers can be made into a delicious meal.

Pete Davidson then opens the fridge looking for something to eat.

Planters has an ad featuring the iconic Mr. Peanut.

The 30-second commercial, The Roast of Mr. Peanut, features the peanut-shaped mascot as the star of his own celebrity roast.

Pringles also has an ad lined up for the Super Bowl.

The commercial features a youth getting his hand stuck in the Pringles container, and his grandfather saying it can happen to anyone.

Still looking for more Super Bowl commercials?

Be sure to watch the famous Ram Trucks commercial, ‘So God Made a Farmer.’

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