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AGCO targets rural lifestyles with dealership growth

By Jean-Paul McDonald

AGCO Corporation, a leader in agricultural equipment and technology, announced the expansion of its dealership network across North America. These new locations will provide farmers and homeowners with greater access to AGCO's popular brands like Fendt and Massey Ferguson.

Enhanced Support for Production Agriculture:

Alliance Ag Equipment in Jonesboro, Arkansas, is a new 25,000-square-foot facility offering sales, services, and support for Fendt and Massey Ferguson equipment.

Their team of 20 experienced staff members and field service trucks cater to traditional agriculture, precision technology, and application needs of farmers in the northeast Arkansas and southeast Missouri regions.

Alliance Ag has also expanded its offerings to include the Massey Ferguson 500R sprayer and Fendt track tractors across all their locations.

Canadian Expansion: AGCO's presence in Canada grew with new full-line Fendt and Massey Ferguson dealerships in February. AgWest Ltd. opened its fourth location in Russell, Manitoba, and AgriLink Equipment opened its second location in Moose Jaw, Saskatchewan.

Convenient Parts Access: Two AGCO dealers, Agriteer in Warsaw, Virginia, and Palliser Sales in Brooks, Alberta, opened Parts-Only locations.

These stores stock parts tailored to local markets, providing farmers with convenient access to critical equipment components. They operate as supplemental stores in a network, expanding dealer coverage with a farmer-focused approach to parts support.

Meeting the Needs of Rural Lifestyles:

The Massey Ferguson Rural Lifestyle network is expanding to cater to the growing number of people moving to rural areas. These dealerships offer solutions for small farms and gardens, animal maintenance, and routine projects.

New Rural Lifestyle Dealers: Recent additions include Grass Roots Equipment and Outdoors (Arkansas), Macon Outdoor Power (Georgia), Ripley and Fletcher Plus (Maine), Ken's Auto Sales (Massachusetts), Patriot Tractor (New Hampshire), Hosstyle Motorsports (Oklahoma), 405 Tractor (Oklahoma), and Bobcat of Clarion (Pennsylvania).

Commitment to North American Growth:

This dealership expansion is part of AGCO's ambitious North American growth plan launched in 2022. It aims to transform and expand the network to meet the evolving demands of farmers and ensure comprehensive access and superior customer experiences with AGCO brands and services.

Today's announcement builds upon recent dealership additions in Colorado, Idaho, southern Illinois, and Indiana. AGCO remains dedicated to delivering its well-known products and services to farmers and rural lifestyle enthusiasts across North America.

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