New campaign aimed at enhancing fertilizer efficiency and increasing productivity
Alberta Grains and Fertilizer Canada have launched Make Your Acres Count, a new initiative encouraging Alberta farmers to adopt 4R Nutrient Stewardship practices. The program urges growers to work with 4R Designated Agronomists to develop nutrient management plans that enhance fertilizer efficiency, increase productivity and strengthen environmental care.
The campaign builds on Alberta’s leadership in sustainable agriculture. In 2024, farmers self-reported over 2.15 million acres under the 4R framework. The new initiative aims to nearly double that figure by the end of the 2025 crop year.
“This campaign is about celebrating what Alberta farmers are already doing right and giving them a practical path to build on that success,” said Scott Jespersen, Alberta Grains chair and a farmer near Spruce Grove. “By getting your acres counted, you are demonstrating to governments and markets alike that we farm responsibly and with care for the land, while also improving the bottom line.”
The 4R Nutrient Stewardship approach, led by Fertilizer Canada, emphasizes using the right source of nutrients at the right rate, time and place. These principles improve crop performance, reduce nutrient loss and support sustainability goals for soil, water and air health.
“We’re proud to partner with Alberta Grains on this important campaign,” said Michael Bourque, President and CEO of Fertilizer Canada. “Farmers are committed stewards of the land, and 4R Nutrient Stewardship helps them get the most from their fertilizer while protecting the environment. Getting your acres counted is about recognizing what farmers are already doing and showcasing their leadership in sustainable agriculture.”
The launch follows a three-year memorandum of understanding between the Government of Alberta, Alberta Grains and Fertilizer Canada to expand 4R practices across the province. The agreement promotes more data sharing, engagement and collaboration within the crop sector.
“Alberta’s agriculture sector is known worldwide for its quality and innovation. Expanding 4R Nutrient Stewardship will build on that reputation, helping our farmers succeed in competitive markets while meeting the highest environmental standards,” said RJ Sigurdson, Minister of Agriculture and Irrigation. “This agreement is a win for farmers, sustainability and the future of agriculture in Alberta.”
The campaign also encourages agri-retailers and agronomists to pursue 4R Designation so they can provide farmers with science-based advice tailored to their soil and cropping conditions. The website www.makeyouracrescount.ca offers step-by-step guidance, downloadable tools and a list of certified professionals.
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