Alberta Harvest Centre now a HORSCH dealer

Nov 12, 2024
By Andrew Joseph
Assistant Editor, North American Content, Farms.com

Ag machinery manufacturer HORSCH has expanded its presence with four locations in the Alberta Harvest Centre in the province of Alberta.

The news comes on the heels of a first year of productive collaboration out of the northern store of Westlock, Alberta, and quickly became evident that the Alberta farming community was highly receptive to having greater access to the HORSCH line of equipment.

This growing partnership is particularly well timed for HORSCH after some major investments in the Canadian operations and staff were made in 2024.

HORSCH and Alberta Harvest Center are executing a meticulously prepared launch, focusing on employee engagement and training. The Alberta Harvest Center serves a strong longstanding customers list and for HORSCH, it is excited to benefit from its excellent reputation and experience.

Brian Williams of Alberta Harvest Centre has been around this industry for decades and recognizes a shared passion for innovation in farming equipment that will be a major asset of this relationship. “We are impressed by our customers’ interest in the HORSCH brand.”

This is great news for Alberta farmers that have been enquiring about HORSCH products and will benefit from the growing presence of well-established dealers in the area. It also solidifies a regional strategy for this province where HORSCH is already distributed by CLAAS dealers, Alberta Ag Center, Foster’s Agri-World, and Tingley’s Harvest Center.

Laurent Letzter, the Managing Director of HORSCH Canada Inc. said, “It was part of the roadmap to have strong representation in the important market of Alberta and we didn’t wait for this to happen to invest in a 10,000 square foot warehouse and build a strong Parts and Service team for Canada based in Saskatoon. We have four employees located in Alberta that are ready for this new challenge. This partnership will continue our tremendous growth and makes us ready for continued success in Canada.”

For more on HORSCH, visit www.horsch.com.

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