The warranty applies to steel-belted radial products
By Diego Flammini
A farm tire manufacturer is offering customers extended product security.
Producers who purchase tires from Alliance Tire Group (ATG) will receive a 10-year warranty on the company’s steel-belted ag radials for tractors, combines, sprayers, grain carts and other ag equipment.
The company is also extending coverage on its other farm tires to seven years and adding a new 100 percent coverage for workmanship on materials claims for two years after the purchase.
The extended warranties reflect the expectations farmers have of their investments, said James Crouch, Alliance Tire Americas’s national product manager for agriculture.
“A 10-year warranty is pretty bold for a farm tire,” he told Farms.com. “We all know how much abuse farm tires take in the field and on the road. It’s our way of telling farmers that we manufacture our tires with the materials, processes and people that make them some of the most reliable tires in the world.”
Global trade issues and low commodity prices mean producers may not have the resources for large equipment investments.
And the uncertainty in some markets has challenged ATG to create better products, Crouch said.
“Farmers need to keep rolling and, in fact, it’s more important than ever that they operate efficiently and cost-effectively,” he said. “That’s actually really helped (us), because we’ve got hundreds of tires designed specifically to improve machinery performance, reduce fuel consumption, protect soil from compaction and improve farmers’ bottom lines.”
As with other purchases, farmers are encouraged to keep all receipts and invoices to ensure a smooth process should they require a claim.
ATG has also created an app for producers to help them make a claim.
“We’ve created the Warranty Wizard app, which really streamlines the process,” Crouch said. “Tire dealers and farmers just take a few photos with their smartphones, answer a few questions and upload it to us and we can process the claim very quickly.”
The app is available for Apple and Android devices.