ATG offers 10-year warranty on farm tires

Jan 10, 2019

The warranty applies to steel-belted radial products

By Diego Flammini
Staff Writer
Farms.com

A farm tire manufacturer is offering customers extended product security.

Producers who purchase tires from Alliance Tire Group (ATG) will receive a 10-year warranty on the company’s steel-belted ag radials for tractors, combines, sprayers, grain carts and other ag equipment.

The company is also extending coverage on its other farm tires to seven years and adding a new 100 percent coverage for workmanship on materials claims for two years after the purchase.

James Crouch

The extended warranties reflect the expectations farmers have of their investments, said James Crouch, Alliance Tire Americas’s national product manager for agriculture.

“A 10-year warranty is pretty bold for a farm tire,” he told Farms.com. “We all know how much abuse farm tires take in the field and on the road. It’s our way of telling farmers that we manufacture our tires with the materials, processes and people that make them some of the most reliable tires in the world.”

Global trade issues and low commodity prices mean producers may not have the resources for large equipment investments.

And the uncertainty in some markets has challenged ATG to create better products, Crouch said.

“Farmers need to keep rolling and, in fact, it’s more important than ever that they operate efficiently and cost-effectively,” he said. “That’s actually really helped (us), because we’ve got hundreds of tires designed specifically to improve machinery performance, reduce fuel consumption, protect soil from compaction and improve farmers’ bottom lines.”

As with other purchases, farmers are encouraged to keep all receipts and invoices to ensure a smooth process should they require a claim.

ATG has also created an app for producers to help them make a claim.

“We’ve created the Warranty Wizard app, which really streamlines the process,” Crouch said. “Tire dealers and farmers just take a few photos with their smartphones, answer a few questions and upload it to us and we can process the claim very quickly.”

The app is available for Apple and Android devices.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.