Campbell Soup Co. Buys Bolthouse Farms for $1.55 Billion

Jul 09, 2012

Campbell Soup Puts High Value on Healthier Food Products

Campbell Soup Co. is expanding their business to include carrots, premium juices and salad dressings to boost their bottom line. On Monday, the leading soup manufacture announced the purchase of Bolthouse Farms for $1.55 billion.

Looking to enhance the business and meet the growing demand for healthier foods, Campbell made a strategic move to ensure the business remains competitive. The carrot business allows Campbell’s to enhance their healthy snacking category while Bolthouse's juice line will complement their existing “V8” beverage unit. Bolthouse Farms saw $689 million in sales at the end of their fiscal year in March. This was an important move after the company saw their shares drop 3 cents on Monday to $32.96. While their U.S. soup sales fell in the third quarter, their V8 unit rose by 5 per cent.

The Bolthouse brand will remain as a separate business unit within the company. Campbell is wasting no time to utilize the brands potential and this fall the company will be revealing a new line of products including soup pouches to appeal to a younger target audience.

Some analysts suggest that while Bolthouse is a solid brand, the price tag is steep even for a household name like Campbell Soup.

Video: Is China Buying US Soybeans + USDA Nov 14th Crop Report could be “Game Changing”

After a week of a U.S./China trade truce, markets/trade is skeptical that we have not seen a signed agreement nor heard much from China or seen any details. There are rumors that China is buying soybean futures & not the physical. Trust in Trump?
12 MMT of U.S. soybean purchases by China by year-end is better than 0 but we all need to give it more time and give it a chance to unfold. China did lower the tariffs on Ag and is buying U.S. wheat and sorghum.
U.S. supreme court could rule against Trumps tariffs, but the Trump administration does have a plan B.
U.S. government shutdown is now the longest in history at 38 days.
But despite a U.S. government shutdown we will be getting a USDA November crop report next Friday and it could be “game changing.” If the USDA provides a bullish surprise with lower U.S. corn and soybean yields and ending stocks that are lower than expected both corn and soybean futures will break out above their ceilings at $4.35/bu and $11.35/bu respectively.
The funds continued their selling in live and feeder cattle futures on continued fears that the Trump administration want to lower U.S. beef prices. The fundamentals have not changed, only market psychology has.
Stocks markets continue to worry about a weak U.S. job market, but you can blame ChatGPT for that. In the future, we will have a more efficient, productive and growing economy with a higher unemployment rate until we have more skilled AI workers.
After 34 new record highs in the S & P 500 and 124 new records in the NASDAQ in 2025 we are back to a correction and investor profit taking as AI valuations may have gotten too stretched near-term ahead of NVDA’s 3rd quarter earnings announcement on Nov. 19th. But this is not an AI bubble.
75% of Tesla shareholders approved a $1 trillion pay package for Elon Musk!
It has rained in South America in the last 7 days, but both the American and European models agree that Central Brazil remains dry in the next 14-days!

Canadian Ag Minister Announces First Shipment of Lambs to Vietnam

Farmers Hail Golden Coverage