Lallemand Celebrates Hometown Roots Anniversary
Lallemand Plant Care is celebrating the fifth anniversary of its Hometown Roots Contest, a program created to highlight the strong connection between agriculture and rural communities across Canada and the United States. Since launching in 2021, the contest has focused on agriculture-inspired storytelling while supporting meaningful community projects.
Over the past five years, the Hometown Roots Contest has awarded 29 winners across North America. Through these awards, Lallemand has donated a total of $145,000 to local organizations that provide hands-on learning opportunities, youth mentorship programs, and essential community services. These contributions help strengthen rural areas where agriculture plays an important role in daily life.
"At Lallemand Plant Care, community has always been at the heart of what we do," says Anne Favre, Strategic Marketing Director – USA & Canada, Lallemand Plant Care. "As we celebrate five years of the Hometown Roots Contest, we're proud of the impact this program has had in supporting rural organizations that strengthen education, mentorship, and essential services in agricultural communities."
To participate, individuals are invited to submit a photo or short video that represents agriculture or rural life in their community at www.lallemandhometownroots.com. Each entry must include a brief explanation describing what makes the farm or community special. Participants may submit one entry per week, with a maximum of ten entries during the contest period. No purchase is required to enter.
The 2026 Hometown Roots Contest will run from January 26 to July 13, 2026. Winners will receive a $5,000 donation from Lallemand Plant Care, made payable directly to a local community organization or charity of their choice. One $5,000 prize will be awarded in each of the following states: Iowa, Minnesota, Montana, Nebraska, North Dakota, and South Dakota.
Full contest details and official rules are available on the contest website. Through this program, Lallemand Plant Care continues to recognize agriculture’s role in building strong, connected rural communities.
Photo Credit: gettyimages-brzozowska