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Dairy Farmers of Canada launches new ad campaign

Dairy Farmers of Canada launches new ad campaign

Producers declare “I’m in” for the organization’s emissions goal for 2050

By Diego Flammini
Staff Writer
Farms.com

Dairy Farmers of Canada (DFC) has launched a new ad campaign to show dairy farmers’ commitment to reaching net-zero greenhouse gas emissions by 2050.

DFC’s “I’m In” campaign started on Canada Day and will run on TV and digital platforms in French and English until Aug. 12.

The 60-second ad includes a male narrator listing ways dairy farmers are being good stewards of the land and the environment, including crop rotation and producing renewable energy.

“You might think reaching net-zero greenhouse gas emissions by 2050 is impossible. That it takes too much work. Who on earth would do that?” he says.

The ad then includes multiple dairy farmers declaring they’re on board to help achieve this goal.

“It was important for us to remind consumers that caring for the environment is not new for dairy farmers, and in fact it’s one of the many reasons that our Blue Cow logo is so trusted by Canadians,” Pamela Nalewajek, vice-president of marketing for DFC, said in a statement.

Angry Butterfly, an ad agency in Toronto, worked with DFC on the ad.

The digital versions of the ad includes farmers who fit into the young millennials and Gen Z age bracket. It also incorporates editing ideas younger people would see on social media.

“The assets have different music than the TV campaign executions, quicker cuts and scene transition techniques they’re used to seeing on social platforms like TikTok,” Erin Kawalecki, partner and chief creative officer at Angry Butterfly, told The Message, a Canadian marketing publication. “We like to show dairy farmers in a surprising format, to help illustrate that the stereotypes people have about them aren’t always accurate.”




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Drone Flight & Baling Success at Last!

Video: Drone Flight & Baling Success at Last!

Drone Flight & Baling Success at Last!

After weeks of rain delays and frustration, we finally have a reason to smile — it’s hay time again at Ewetopia Farms! In today’s episode, we head out to the fields where Arnie is baling hay, and I attempt my second drone flight to capture it all from the air. The drone still had some hiccups, but I managed to get some aerial footage of the baling process.

Back at the farm, the work doesn’t stop. Arnie brings the bales home, and the next critical step begins — wrapping and stacking the bales to make haylage. This process is essential for preserving feed for our sheep and ensures they have nutritious forage in the months ahead.

It’s a good day on the farm — the sun is out, the drone is flying (sort of!), and we’re making progress. Join us for a satisfying and productive day that brings a long-awaited sigh of relief to this year’s challenging hay season.

?? Let us know in the comments: Have you had to deal with weather delays this season?

?? Thanks for watching and supporting Ewetopia Farms — where every day is an adventure in sheep farming. Please like, comment, and subscribe to follow our daily journey with the flock!