Farms.com Home   Ag Industry News

New Holland wins innovation award

Oct 09, 2024
By Farms.com

LiDAR tech transforms tractor guidance

 

At the prestigious EIMA International exhibition, New Holland won an award for its innovative tractor guidance system, which uses LiDAR technology to improve the accuracy and reliability of farm operations.

The Advanced Vision Assisted Guidance system distinguishes itself by ensuring precise navigation and implement control, crucial for specialty crop producers.

This system benefits from LiDAR sensors that navigate through rows and manage implements without relying on GPS, which can be unreliable under certain environmental conditions like heavy canopy coverage or complex terrain. This technology not only increases the safety and comfort of operators but also enhances the precision of farming tasks, thereby minimizing environmental impacts and optimizing resource use.

Further achievements by New Holland at the awards include mentions for its Seed Terminator and CropSpeed systems.

The Seed Terminator uses a unique approach to control weed seeds at harvest, and the CropSpeed system monitors and adjusts crop flow in forage harvesters to prevent blockages.

These innovations reflect New Holland's dedication to supporting the agricultural sector through advanced technologies that facilitate easier, safer, and more productive farming.

The EIMA recognition highlights New Holland's role as a leader in agricultural technology innovation, committed to enhancing both the efficiency and sustainability of modern farming practices.


Trending Video

The Crop Planning Tool That Could Change Your Bottom Line!

Video: The Crop Planning Tool That Could Change Your Bottom Line!

Every growing season begins with hundreds of high-stakes decisions. But what if you could test those decisions before they cost you real money?
In this episode of Ag Tech with Andrew, I sit down with Landon Fahlman from AgExpert to discuss the launch of CropPlan+—an innovative crop planning tool designed to help farmers turn their own farm data into smarter, more profitable decisions.

We explore how growers can:
Test unlimited crop planning scenarios before the season begins.
Track costs, profitability, and breakeven prices in real time.
Compare projected versus actual performance throughout the season.
Use historical farm data—not generic averages—to make more confident decisions.
Leverage the AgExpert Assistant for personalized insights from anywhere, even from the cab.
Whether you're growing corn, soybeans, wheat, canola, or other crops, this conversation is packed with practical insights on reducing risk, improving profitability, and making every acre count.
If you're looking for ways to farm smarter—not just harder—this is an interview you won't want to miss.