The Canadian Roundtable for Sustainable Beef announced new support from industry partners McDonald's Canada and Cargill to strengthen youth involvement in beef sustainability leadership.
The support focuses on the CRSB Council Youth Position, a non-voting role created in 2025 to ensure youth perspectives are included in decision making today and in the future.
Financial backing will support participation in council meetings and industry events for the next three years, allowing consistent youth engagement at a national level.