NAEDA 2025 Dealer Awards Spotlight Top Farm Equipment Makers
The North American Equipment Dealers Association (NAEDA) revealed the recipients of its 2025 Dealer’s Choice and Gold Level Awards. The prestigious Dealer’s Choice Award recognizes the highest-rated manufacturer in each of NAEDA’s four categories, based on feedback from the annual Dealer-Manufacturer Relations Survey.
In addition, the Gold Level Awards honor manufacturers that achieved outstanding scores within their respective categories, reflecting excellence in dealer relations and performance.
NAEDA’s annual Dealer‑Manufacturer Relations Survey covers 12 key areas—from product quality to customer service. Dealers rate manufacturers, and the top‑rated earn Dealer’s Choice Awards, while those with exemplary scores receive Gold Level Awards.
Dealer’s Choice Award winners for 2025:
Shortline Manufacturer: Bourgault — a world‑class producer of precision seeding, air seeders, and tillage gear, recognized as a market and technology leader (bourgault.com).
Gold Level Award recipients for 2025: Yanmar, Meyer Manufacturing, Grasshopper.
Meyer Manufacturing — Wisconsin‑based, family‑owned, producing quality farm gear including manure spreaders, forage boxes, semi‑trailers, and more (meyermfg.com).
Grasshopper — Kansas‑based makers of True ZeroTurn™ mowers since 1969, offering exceptional cut, comfort, and customizable turf‑care equipment (Wikipedia).
NAEDA congratulates all recipients and appreciates their strong commitment to dealer networks. Each year’s survey—and corresponding awards—highlight NAEDA’s dedication to fostering healthy dealer‑manufacturer partnerships.
Photo Credit: NAEDA-logo