Farms.com Home   Ag Industry News

McDonald’s introduces plant-based burger

McDonald’s introduces plant-based burger

The P.L.T. will be available in Ontario for a limited time

By Diego Flammini
Staff Writer
Farms.com

A popular restaurant chain has introduced a plant-based burger to its Ontario customer base.

McDonald’s will test its P.L.T. (plant, lettuce, tomato) at 28 locations in London, Strathroy, Sarnia, St. Thomas, Ingersoll, Woodstock, Tillsonburg, Exeter and Aylmer, Ont. for 12 weeks.

The patty will be a Beyond Meat product. The burger will also have pickles, onions, mayonnaise-style sauce, ketchup, mustard and a slice of processed cheddar cheese. Consumers can try it for $6.49 plus tax.

Introducing the burger as a trial will help the restaurant determine if it’s something consumers want on a permanent basis.

“We’re eager to hear what our customers love about the P.L.T. to help McDonald’s around the world better understand how a plant-based burger works in our restaurants,” Jeff Anderson, a chef with McDonald’s Canada, said in a Sept. 26 statement.

Beef farmers are of two minds about the burger’s entry into Ontario.

While they may not be in favour of it, they understand that it’s another way of supporting local farmers.

“It’s a give and take,” Larry Gough, a beef and cash crop producer from Middlesex County, told Farms.com. “I’m not for (the plant-based burgers), that’s for sure. But at the same time, the farmers that raise the ingredients used in the Beyond Meat products have another way to sell their crops. I understand that McDonald’s is just giving their customers more choices.”

The restaurant chain’s decision to introduce a plant-based burger represents a change from a few months ago.

In August, the company announced that its 1,400 Canadian locations would continue to serve 100 per cent Canadian beef in its burgers.

Farms.com has reached out to McDonald’s Canada for comment.

McDonald's photo


Trending Video

KIOTI RX 7340 Customization | An Updated Overview

Video: KIOTI RX 7340 Customization | An Updated Overview

KIOTI Tractor Specialist Neal Darby takes you through an updated overview of the impressive RX7340. Packed with new upgrades and enhanced features, the RX7340 is the perfect example of a powerful, reliable tractor that can tackle any job on your property. With its 73 horsepower capability, this tractor is designed to handle even the toughest tasks, from landscaping to heavy-duty work. Watch as Neal walks you through the key improvements that make the RX7340 stand out and why it’s the ideal choice for those looking for versatility, performance, and durability.