Farms.com Home   Ag Industry News

New farmers’ market app launched

FM Tracks helps farmers’ markets manage nutrition programs

By Diego Flammini, Farms.com

A new app has been launched to help farmers’ markets around the United States manage and evaluate federal nutrition incentive programs.

FM Tracks, created by software developers Protoype1 and Case Western Reserve’s Prevention Research Center for Healthy Neighborhoods (PRCHN) aims at simplifying the Supplemental Nutrition Assistance Program (SNAP) collection process.

FM Tracks

“We’re incredibly excited to debut FM Tracks and believe it will change the way nutrition incentive programs are accepted and managed by farmers’ markets nationwide,” said Dr. Darcy Freedman, Associate Director of the PRCHN. “The FM Tracks app directly addresses the pain points of the pen-and-paper process by offering a streamlined solution to enter and process data, saving staff time and money. With FM Tracks, organizers may increase their reach and have a better understanding of their market and their customers.”

Farmers’ markets that use FM Tracks can benefit by:

  • Implementing market information in one place
  • Reducing amount of time spent on recording processing information
  • Recruiting new customers
  • Creating reports about farmers’ markets
  • Providing market information (vendor list, hours, available products)
  • Building databases to better understand who is shopping at their markets

The app is currently available for Apple products. A limited number of markets are being tested in 2015 before a full launch sometime in 2016.

Join the conversation and tell us your thoughts about FM Tracks. Is it an app you would consider using?

Don’t forget to check out the apps page and search for the newest and best farming apps available for Apple and Android devices.


Trending Video

Canada's Agriculture Day 2025

Video: Canada's Agriculture Day 2025

Let's celebrate Canadian agriculture.

Well, number one, you don't eat without farmers. Farmers put food on the table. And what could be more important than that?

Well, I think it's important that Canadians understand exactly what takes place, what happens to produce this food, no matter what sector you're talking about.

An awful lot of work goes into that. It's important to understand that meat does not come out of a showcase, and milk does not come out of a bottle. It's produced by farmers and hard work.

Canada has the best farmers in the world. And agriculture is vital to Canada.

In 2024, our agriculture and agri-food sector represented $150 billion of Canada's GDP, nearly $100 billion of our exports, and one in nine jobs.

From grains to fruits to dairy and beef, we are truly blessed with an incredible bounty. Having spent my whole life in agriculture, I see so much potential for the sector.

This time last year, I was proud to open our first-ever agriculture and trade office in the Indo-Pacific, the world’s fastest-growing economy, to cement our presence in the region and grow our exports even more. We've also been making historic investments to help our farmers to boost their yields, protect the planet, and earn a fair living.

The world wants more top-quality, sustainable food, and I know our Canadian farmers can deliver. And it's so important that you do that with pride. We need you.

Quite simply, you eat the most top quality food in the world. You do that because of the quality of farmers and ranchers you have in this country.

Just say thank you to a farmer or a rancher. They work very hard, yes, for a living, but also with a sense of pride in what they produce.

That's what Canada's Agriculture Day is all about.