New partnership expands resources to help Arkansas rice farmers thrive
Kellanova, Walmart and Indigo Ag have formed a new partnership to strengthen farmer prosperity by supporting regenerative agriculture practices across Arkansas. Through the Source by Indigo program, the collaboration provides farmers with helpful tools, field data and technical support to build successful and resilient rice farming systems.
This partnership continues the long-standing work between Walmart and Indigo Ag, which has already supported farmers supplying Walmart’s Great Value brand. Their earlier efforts helped reduce more than 37,000 metric tons of carbon emissions, save over 11 billion gallons of water and return more than $900,000 directly to farmers. Kellanova’s involvement expands this progress and creates new opportunities for more Arkansas growers.
Farmers in the program receive a financial premium for each pound of rice grown using regenerative practices. These practices include water-saving irrigation methods, improved fertilizer management and helpful crop rotations that support healthy soils and biodiversity. The premium helps farmers adopt new methods that protect the land while reducing production costs.
"Kellanova is committed to building a more sustainable future for our business and the communities where we operate. Without farmers, making our iconic foods wouldn't be possible," said Janelle Meyers, Chief Sustainability Officer, Kellanova. "Our Kellanova Better Days™ Promise aims to advance sustainable practices and mitigate the impacts of climate change—but we know we can't achieve our goals without our partners. By joining forces with Indigo Ag and Walmart, we're creating agricultural resiliency that increases farmer revenues, advances climate-smart practices, and drives long-term, systemic impact across the value chain."
"We are proud to work with partners like Kellanova and Walmart to create measurable impact for farmers in Arkansas. Together, we are building prosperity from the ground up: safeguarding water resources, improving soil health, reducing emissions, and supporting farmers," said Dean Banks, CEO of Indigo Ag. When companies purchase products from shared acres, this cooperation creates cost savings and makes the program easier to expand.
Regenerative agriculture is becoming a trusted approach for improving soil quality, supporting farmers and lowering emissions within supply chains. This partnership serves as an example of how collective action can create long-term positive change. The work also invites other food and agriculture organizations to join efforts that improve farmer prosperity, protect water, and support healthy landscapes across the region.
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