By Amanda Brodhagen, Farms.com
The Ontario corn-fed beef program is getting a boost from the provincial government to assist beef farmers to increase production and gain access to new markets.
The province is supporting a three-year market and brand development expansion that seeks to increase the number of outlets who carry the Ontario corn-fed beef product, increase the number of primary producers raising beef under the program, and will also seek to find new markets for cuts of beef that aren’t typically sold in Canada.
“Ontario produces the safest, best-tasting, most nutritious food in the world. By building international markets for Ontario-grown products, we are well positioned to take an even larger role in helping to feed a hungry world,” said Ted McMeekin, Minister of Agriculture, Food and Rural Affairs.
The Ontario corn-fed beef program was launched in 2011, by the Ontario Cattle Feeders’ Association. The association was a recipient of the Premier’s Award for Agri-Food Innovation Excellence in 2012 for their efforts to build a unique brand for Ontario beef products.