Farms.com Home   Ag Industry News

Ontario Pork Offers Free Tasting Events to Build Brand

Ontario Pork Offers Free Tasting Events to Build Brand
Jul 21, 2025
By Jean-Paul McDonald
Assistant Editor, North American Content, Farms.com

Fortinos Partners With Ontario Pork in Store Sampling

Ontario Pork has teamed up with Fortinos Supermarkets to bring a special treat for customers across Ontario this BBQ season. Shoppers visiting any of the 24 Fortinos stores in the Greater Toronto Area (GTA) can enjoy free samples of delicious Ontario-raised pork every weekend until August 31. 

This initiative aims to promote the high quality of pork raised by Ontario farmers and offers a direct connection with consumers. “We are excited to partner with Fortinos to showcase pork raised right here in Ontario,” said Tara Terpstra, Ontario Pork Board Chair. “It is a delicious, high-quality protein that is easy to cook and enjoy at home.” 

The events are designed to help consumers better understand the farm-to-table journey of their food. “Fortinos is a leading grocery retailer with some of the busiest stores in the GTA, and they’ve shown strong support for sourcing locally raised food” said Brett Leslie, Digital Lead at Ontario Pork. “These outdoor events are a great way to celebrate local food, grill up Ontario-raised pork, and have face-to-face conversations with shoppers.” 

Customers will have the chance to taste Fortinos Signature Mild Italian Sausage and Sweet Stinger Sausage—both crafted with 100 percent Ontario pork. The tastings not only allow people to try new flavors but also give them an opportunity to learn how pork is raised and cooked for the best taste. 

“Fortinos is committed to offering great food, fair prices, and outstanding service,” said Nick Chirichella, Director of Meat Merchandising at Fortinos. “We’re proud to use pork raised by Ontario farmers because we know it’s fresh, high-quality, and supports the local economy.” 

Adding to this summer initiative, Fortinos has introduced a new label featuring the Ontario Pork checkmark logo. This helps customers easily identify and choose pork products that come from local farms. 

Photo Credit: ontario-pork-bbq


Trending Video

Hendrix Genetics Swine Raises the Bar: Delivering Robust Genetics for Pork Producers

Video: Hendrix Genetics Swine Raises the Bar: Delivering Robust Genetics for Pork Producers

The swine genetics landscape is evolving rapidly, and Hendrix Genetics Swine is leading the way. In this exclusive interview, Bryce Martin discusses how the integration of Hypor, Danish Genetics and the newly introduced Nexus product line is creating one of the industry's most comprehensive genetic portfolios. Producers across Canada, the United States and Europe are facing increasing pressure to improve efficiency, animal health, survivability and profitability, and Hendrix Genetics Swine is responding with genetics designed to meet those challenges.
Martin explains how the strengths of Hypor's balanced and sustainable breeding approach combine with Danish Genetics' reputation for robustness, growth performance and productivity to deliver solutions tailored to a wide range of production systems. The discussion also explores the launch of Nexus 100, a new sow developed from the combined expertise of both genetic programs and designed to improve predictability, survivability and total system profitability. For more information visit: https://swine.hendrix-genetics.com/en/