This is Agriculture: Producer, advocate, industry leader

Feb 27, 2026

Jill Verwey lives and breathes agriculture. Her roots growing up on a mixed grain and cattle operation in rural Manitoba lend themselves well to her current roles – the office manager for Verwey Farms Ltd., president of Keystone Agricultural Producers (KAP), and first vice president of the Canadian Federation of Agriculture (CFA). Jill’s pride in Canadian agriculture is unmistakable. Learn more about her career and advocacy journey below.

Describe your job or product in one sentence.

My role includes managing the day-to-day administration and financial operations of our family farm, overseeing food and animal safety and human resources, and representing agricultural producers provincially and nationally through leadership roles with KAP, CFA, and various boards and advisory groups.

Where did you grow up? Was it an agriculture or urban environment?
I grew up in rural Manitoba on a mixed grain and cattle operation. I have been married for 32 years, and my husband and I are involved in a four-generation family farm that includes dairy and grain production. We have four grown children, all of whom have completed post-secondary education in agriculture-related fields.

What was your dream job when you were a kid?
My dream was always to be involved in agriculture. Today, I truly feel I have the best job – living and working on our farm while also representing the interests of producers in Manitoba and across Canada.

What was your first job in the agriculture or agri-food sector?
My first role in the agriculture sector was working in agricultural and commercial lending, where I spent over 13 years supporting farm businesses.

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Video: From Students to Solutions | On The Brink: Season 2, Episode 14

Ask Canada’s most decorated soybean breeder his favourite part of the job and he doesn’t name a single variety. He names the students.

Istvan Rajcan is a professor of soybean breeding and genetics in the Department of Plant Agriculture at the University of Guelph, where he has run the soybean breeding program for 28 and a half years. In that time he has developed 87 soybean cultivars, published 140 refereed papers and trained 51 graduate students. In 2025 he received the Public Sector Impact Award from the National Association for Plant Breeding.

He is also worried. In this episode he says Canada is at a crossroads, pointing to recent government cuts to plant breeding programs and to the facilities that support them. His prescription is structural. "Plant breeding funding formula has to be a long-term one," he says.

The formula he is defending is the public-private matching arrangement his program runs on. Private seed companies fund the work, provincial or federal money matches it, and the combined pool stretches each dollar further than either source could alone. At the National Association for Plant Breeding annual meeting in June, he says American public breeders were often surprised at how well that collaboration works in Canada.

He also describes how the people entering plant breeding have changed. His early graduate students came mostly from farms. More recently they include, in his words, "city kids who just became excited about genetics."

Topics covered:

Why public-private plant breeding funding in Canada needs a long-term

commitment rather than a larger one

How matching private seed company investment with provincial and federal

dollars multiplies research capacity

How the graduate student pipeline into plant breeding has shifted from

farm kids to city kids