New USDA trade funds aim to grow global demand for US soy
Major U.S. soybean organizations have received significant support from the United States Department of Agriculture to grow international demand for U.S. soy. The funding comes through the America First Trade Promotion Program, a new initiative focused on expanding overseas agricultural markets.
The American Soybean Association, the U.S. Soybean Export Council, and the World Initiative for Soy in Human Health will jointly invest $14 million to help global buyers better understand and choose U.S. soy products. The funding will provide technical guidance, market data, and educational support to international partners.
“This AFTPP funding is a welcome and especially timely opportunity coming just as new trade agreements are opening doors, and diversifying demand for U.S. Soy in international markets,” said Mike McCranie, USSEC Board Chair and South Dakota farmer. “USSEC is eager to turn that momentum and this new investment into export sales and measurable returns for U.S. soybean farmers.”
This effort aims to help farmers by opening new markets and strengthening existing trade relationships. With global competition increasing, expanding export destinations is important for maintaining stable farm income and long-term growth. Leaders from the soybean industry say the funding arrives at a critical time as new trade opportunities emerge worldwide.
“For soybean farmers, demand is everything,” said Scott Metzger, ASA president and Ohio farmer. “This funding helps strengthen long-term market access and ensures U.S. Soy remains competitive in a global marketplace, keeping American farmers at the forefront of growing global demand.”
Planned activities include training local processors, feed mills, and food manufacturers in developing regions. The program will also support soy-based food products in areas that face protein shortages. These efforts help improve nutrition while creating new markets for U.S. soy.
Another key focus is sustainability. The program will promote U.S. soy’s verified environmental standards and its role in climate‑smart supply chains. This helps meet the growing global demand for responsible agricultural products.
“The AFTPP funding supports WISHH and U.S. Soy to capitalize on years of market development efforts in developing and emerging markets,” said Morey Hill, WISHH Chair and Iowa farmer. “This funding will allow WISHH to launch new and innovative programs with partners who are eager to try U.S. Soy.”
The America First Trade Promotion Program works alongside existing USDA export tools, such as the Market Access Program and the Foreign Market Development Program. Together, these initiatives aim to build strong global connections and support American farmers for the future.
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