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2024 Precision Specialist Spotlight

Lessiter Media's 2nd annual Precision Specialist Week (August 11-17, 2024), sponsored by SurePoint Ag Systems, celebrates and recognizes the hard work and dedication of those making today's precision farming systems possible. 

While employed by dealers, growers regard their precision farming specialists as an extension of their farm staff. They are called upon day and night to keep farms up and running, especially during the critical planting, spraying and harvesting seasons.

Growers, dealers and manufacturers shared stories of the following specialists who go above and beyond the call of duty to keep farming operations running. To celebrate the dedicated precision specialists making an impact in your area, submit a nomination at www.farm-equipment.com/psweek.

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Why Invest in Canada’s Seed Future? | On The Brink: Episode 3

Video: Why Invest in Canada’s Seed Future? | On The Brink: Episode 3

Darcy Unger just invested millions to build a brand-new seed plant on his farm in Stonewall, Manitoba so when it’s time for his sons to take over, they have the tools they need to succeed.

Right now, 95% of the genetics they’ll be growing come from Canadian plant breeders.

That number matters.

When fusarium hit Western Canada in the late 90s, it was Canadian breeders who responded, because they understood Canadian conditions. That ability to react quickly to what’s happening on Canadian farms is exactly what’s at risk when breeding programs lose funding.

For farmers like Darcy, who have made generational investments based on the assumption that better genetics will keep coming, the stakes are direct and personal.

We’re on the brink of decisions that will shape our agricultural future for not only our generation, but also the ones to come.

What direction will we choose?

On The Brink is a year-long video series traveling across Canada to meet the researchers, breeders, farmers, seed companies, and policymakers shaping the future of Canadian plant breeding. Each week, a new story. Each story, a piece of the bigger picture.

Episode 3 is above. Follow Seed World Canada to catch every episode, and tell us: Do you think the next generation will have the tools they need to success when they takeover? How is the future going to look?