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2024 Precision Specialist Spotlight

Lessiter Media's 2nd annual Precision Specialist Week (August 11-17, 2024), sponsored by SurePoint Ag Systems, celebrates and recognizes the hard work and dedication of those making today's precision farming systems possible. 

While employed by dealers, growers regard their precision farming specialists as an extension of their farm staff. They are called upon day and night to keep farms up and running, especially during the critical planting, spraying and harvesting seasons.

Growers, dealers and manufacturers shared stories of the following specialists who go above and beyond the call of duty to keep farming operations running. To celebrate the dedicated precision specialists making an impact in your area, submit a nomination at www.farm-equipment.com/psweek.

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Finally! A Crop Someone Wants Us To Grow! First Ever Canola Planting

Video: Finally! A Crop Someone Wants Us To Grow! First Ever Canola Planting

Even before the 2025 crop is done, it's already time to get started on the 2026 crop and this year, Matt is going to grow a brand new crop that he's never grown before: canola! With corn, wheat, cotton, and soybean prices in the tank, Matt is trying to diversify further and is excited to try a new crop that is actually in high demand this year for the production of sustainable aviation fuel. Ride along with him while he learns in this new venture!