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2024 Precision Specialist Spotlight

Lessiter Media's 2nd annual Precision Specialist Week (August 11-17, 2024), sponsored by SurePoint Ag Systems, celebrates and recognizes the hard work and dedication of those making today's precision farming systems possible. 

While employed by dealers, growers regard their precision farming specialists as an extension of their farm staff. They are called upon day and night to keep farms up and running, especially during the critical planting, spraying and harvesting seasons.

Growers, dealers and manufacturers shared stories of the following specialists who go above and beyond the call of duty to keep farming operations running. To celebrate the dedicated precision specialists making an impact in your area, submit a nomination at www.farm-equipment.com/psweek.

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Introducing a New Era of Soybean Trait Technology with BASF Nemasphere

Video: Introducing a New Era of Soybean Trait Technology with BASF Nemasphere


BASF is introducing Nemasphere, a new soybean innovation designed to help growers tackle one of the industry’s biggest yield threats — soybean cyst nematode.

In this video, Justin Moritz, Trait Technology Specialist with BASF, explains how this new technology aims to protect soybean yield potential.