2024 Precision Specialist Spotlight

Aug 14, 2024

Lessiter Media's 2nd annual Precision Specialist Week (August 11-17, 2024), sponsored by SurePoint Ag Systems, celebrates and recognizes the hard work and dedication of those making today's precision farming systems possible.

While employed by dealers, growers regard their precision farming specialists as an extension of their farm staff. They are called upon day and night to keep farms up and running, especially during the critical planting, spraying and harvesting seasons.

Growers, dealers and manufacturers shared stories of the following specialists who go above and beyond the call of duty to keep farming operations running. To celebrate the dedicated precision specialists making an impact in your area, submit a nomination at www.farm-equipment.com/psweek.

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Video: Independent Seed, National Impact | On The Brink: Episode 9

A survey of 200 independent seed businesses reveals what Canada's seed sector actually contributes — and what it stands to lose.

On the Brink, Justin Funk, a third-generation agri-marketer, shares the findings of a national survey conducted in early 2026. The numbers reframe the conversation: independent seed companies in Canada represent upwards of $1.7 billion in dedicated seed infrastructure, approximately 3,000 full-time equivalent jobs in rural communities, and an estimated $20 million in annual community contributions. And roughly 90% of Canada's cereals, pulses, and other small pollinated crops flow through them.

The survey also asked how dependent these businesses are on public plant breeding to survive. The answer was unambiguous. For policymakers evaluating the future of publicly funded breeding programs, Funk argues the economic case for this sector and the case for public plant breeding are the same argument.

On the Brink is a cross-country video series exploring the future of plant breeding in Canada. Each episode features voices from across the industry in an open, ongoing conversation about innovation and long-term investment in Canadian agriculture.