Information is our product, and we provide it to help the industry make the best business decisions on behalf of U.S. pork producers. Our work is about much more than launching a brand campaign. It’s about connecting consumers to the people and families who raise pork every day.
The way consumers think about food and make decisions for themselves and their families is evolving faster than ever. Consumers need help in making decisions around what to make and how to make it, which are two of the biggest daily decisions for households and families. They want meals that make life easier, fit their routines and deliver on the three things they care about most: taste, nutrition and convenience.
At the National Pork Board (NPB), we’ve been identifying priorities, learning what drives consumer beliefs and behavior, and we are using those insights to position and increase relevance of pork. This is why NPB and its business intelligence competency has become an industry resource for the businesses and brands that are bringing pork to consumers. Our work informs where to play and how to win with pork and helps accelerate growth for industry stakeholders.
What is Business Intelligence?
I’ve had the privilege of serving as Vice President of Business Intelligence and Innovation for nearly 2 years. I lead a team of seven talented professionals and partner with some of the best data and research leaders in world. Together, we analyze industry, market conditions, macro and micro trends, consumer, shopper, sales, category, product and financial data to understand what the biggest influences and drivers are to the future of the industry and/or pork as a product. We evaluate the industry to find places where we can meaningfully impact producers’ ability to thrive and ultimately sell more pork.
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