Ag in the Classroom expansion plan gets multi-year funding

Oct 11, 2023

Agriculture in the Classroom says its plan to expand ag education programs in Manitoba is a step closer to reality after the Manitoba Egg Farmers (MEF) pledged multi-year financial backing.

The financial commitment was announced in a Sept. 26 news release.

“There is a recognition that most of the population is moving further and further away from knowing where their food comes from,” said Catherine Kroeker-Klassen, Manitoba Egg Farmers chair, in a statement to the Co-operator.

“At the same time, there is greater interest in nutrition and healthy living. When that emphasis is happening in the home, kids pick up on that.”

The egg farmers have said this is why they decided to offer $75,000 over three years to Agriculture in the Classroom Manitoba (AITC-M). The organization has previously supported the program in one-year increments.

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Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.