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AI Precision Spraying System targets US Cotton Weeds

Jan 23, 2025
By Farms.com

Greeneye's innovative technology now supports cotton crops

Expanding its reach, Greeneye Technology has tailored its Precision Spraying System to benefit U.S. cotton farmers, previously proven in corn and soy. 

The system significantly cuts herbicide use and addresses the unique challenges of cotton farming, including herbicide resistance and the need for multiple applications during long growing seasons.

Dudley Pohnert, a seasoned cotton producer, endorses the system, stating, "Upgrading our existing John Deere sprayer with the Greeneye system will give us the flexibility to spray more frequently, including at night or in dusty conditions—critical for working around the storms we often face in June. Despite spraying more often, we expect to reduce our annual herbicide use by 25-40%." 

This system is compatible with any commercial sprayer, regardless of brand. It performs both precision and broadcast spraying, increasing operational efficiency without the need for new equipment investments.

Using advanced sensors and AI, the Greeneye system processes images to precisely target weeds, sparing cotton plants and optimizing herbicide distribution. This method enhances crop safety and promotes environmental stewardship.

Nadav Bocher, CEO of Greeneye, emphasizes the system's role in modernizing cotton weed control, "offering proven cost savings, enhanced efficacy, and greater sustainability." This innovation marks a significant step forward in precision agriculture, making it a game-changer for cotton producers across the U.S.


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Evolution of Beef Cattle Farming

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The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.