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Alberta Canola’s Response to Canola Council’s Strategic Redirection

Alberta Canola acknowledges the strategic changes announced by the Canola Council of Canada, including the launch of its refreshed strategic framework and realignment of resources. This restructure comes at a pivotal time allowing Council to focus on delivering the greatest value to its members, including enabling innovation, advancing market access, and amplifying the value of Canadian canola. 

We extend our heartfelt appreciation to their Crop Production & Innovation team for their valuable contributions to the growth and profitability of the canola sector. “Alberta Canola has had a longstanding, collaborative relationship with Council’s Agronomists,” says Justin Nanninga, representative on the Canola Council of Canada board. “They’ve played a key role in the success the canola industry has achieved.” 

“These types of decisions are never easy,” said Andre Harpe, Chair of Alberta Canola. “We appreciate Canola Council’s strategic focus in these challenging times. Their work ensuring stable and open international market access is critical. Canada exports over 90% of its canola, and protecting tariff-free trade, advancing science-based market rules and trade diversification is central to sustaining grower profitability and industry value on the global stage.” 

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