The Alberta Farm Fresh Producers Association, a 40-year-old provincial organization supporting farms marketing directly to consumers and offering agritourism experiences, is officially rebranding to Agritourism Alberta.
The new name reflects the organization’s evolving role in supporting Alberta’s growing agritourism sector and strengthening connections between agriculture, tourism, and rural economic development.
The announcement was made at the joint Agritourism Alberta and Organic Alberta Conference, where producers, partners and industry leaders gathered to celebrate innovation and excellence in Alberta agriculture.
To recognize the leaders shaping the future of agritourism and direct-to-consumer agriculture, Agritourism Alberta presented its 2026 Awards of Excellence to:
- Young Farmer of the Year: Kamden Bartman, Prairie Shepherdess
- Sustainability & Trailblazer: Christy Rhodenizer, Healing Homestead
- Farm of the Year: Joanne and Rob Wicker, Christy Creek Honey
- Luminary of the Year: Tam Andersen, Prairie Gardens
Agriculture continues to be a key driver of economic development in Alberta. Agritourism is creating new opportunities for producers, strengthening rural communities and helping more Albertans and visitors connect with how food is grown and produced.
A New Chapter for Alberta Farms
The transition to Agritourism Alberta signals the sector’s growing importance in supporting farm viability, rural economies and visitor experiences rooted in Alberta’s landscapes and local food.
“Our new name better reflects who we are today and the important work our members do,” said the Agritourism Alberta Board. “Agritourism is about connection and bringing people closer to farms, food, culture and community. This transition positions us to lead the sector forward with clarity, confidence and purpose.”
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