Building Trust in Agriculture Through Better StorytellingVideo: Building Trust in Agriculture Through Better Storytelling
How do we tell the story of modern agriculture in a way that connects with consumers while staying true to the people who produce our food?
CLEAR Conversations, host Tracy Sellers sits down with Jennifer Shike, Editor and Brand Leader for Farm Journal's PORK, to discuss the evolving role of agricultural journalism, the challenges of communicating science, and why authentic storytelling matters more than ever.
From emerging sustainability initiatives and animal welfare to producer innovation and public perception, Jennifer shares her perspective on covering one of agriculture's most dynamic industries and the importance of building trust between farmers and the public.
Whether you're a producer, researcher, student, or simply interested in where your food comes from, this conversation offers valuable insight into the stories shaping the future of animal agriculture.