Arva Intelligence and GROWERS Partner to Help Ag Retailers Prepare Customers for Carbon Markets

GROWERS, a solution and service provider for ag retail, and Arva Intelligence, a leader in carbon marketing technology, are pleased to announce a partnership to provide a seamless way for ag retailers to assist customers in selling carbon through Arva’s Carbon Ready program and GROWERS Rally sales platform.

GROWERS Rally is a sales enhancement platform that captures vital information such as crops, products, rates and practices on a field-by-field basis, while serving as a sales planning and tracking tool for ag retailers. The data collected in GROWERS Rally shares many parallels with the data needed to sell carbon credits, making it a natural fit with Arva’s Carbon Ready program.

“Partnering with Arva to give our customers a place to assist farmers in accessing carbon markets makes a lot of sense. GROWERS Rally captures the building blocks for sustainability and carbon verification. Integrating with Arva’s Carbon Ready program streamlines access to the carbon markets and empowers retailers and their growers to sell with confidence,” explained Steven Valencsin, CEO of GROWERS.

Arva’s Managing Director Matt Rohlik says, “Retailers are the heart of the agricultural supply chain, and we are thrilled to work with GROWERS to give their clients more value from the data they’re already collecting. Carbon markets represent an opportunity to monetize that data and generate a new revenue stream for farmers and retailers, while enhancing sustainability and environmental stewardship.”