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ATTN Extension Agents: New Funding Program For Regional Activities

The Beef Cattle Research Council (BCRC) is pleased to launch a pilot initiative to support regional extension activities.  

Applicants may apply to receive up to a maximum of $5,000 in funding per activity. Matching funding is encouraged, but not a requirement. Funding will be awarded for all proposals that meet the evaluation criteria until all funds have been committed. Activities must be completed by no later than August 2024.  

These events must involve beef producers and be aligned with the Canadian Beef Research and Technology Transfer Strategy. Activities may include: 

  • extension meetings,  
  • field days,  
  • workshops,  
  • training events or  
  • new engagement ideas.  

Preference will be given to new and innovative engagement ideas such as presenting information in a new format or demonstrating a new technology.  

Applications must be submitted using the online application form. Successful applicants will be notified via email. Program closure will be updated on the call for proposals page.  
 

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World Without Cows - Official Trailer

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In World Without Cows, journalists Michelle Michael and Brandon Whitworth take viewers on a global journey to explore the essential role of cattle in agriculture, food systems, and rural economies. Through interviews with farmers, ranchers, and environmental scientists, the documentary challenges the growing wave of misinformation surrounding cattle and climate change.

Prompted by the rise of unscientific narratives that paint livestock in a negative light, Michael and Whitworth set out to tell a more balanced story—one rooted in evidence and lived experience. The film highlights the cultural significance of cows, their contribution to global nutrition, and the innovations within the industry aimed at reducing environmental impact.

World Without Cows is a compelling reminder of the complexity and importance of livestock in a sustainable future.