ATTN Extension Agents: New Funding Program For Regional Activities

Sep 01, 2023

The Beef Cattle Research Council (BCRC) is pleased to launch a pilot initiative to support regional extension activities.

Applicants may apply to receive up to a maximum of $5,000 in funding per activity. Matching funding is encouraged, but not a requirement. Funding will be awarded for all proposals that meet the evaluation criteria until all funds have been committed. Activities must be completed by no later than August 2024.

These events must involve beef producers and be aligned with the Canadian Beef Research and Technology Transfer Strategy. Activities may include:

extension meetings,
field days,
workshops,
training events or
new engagement ideas.

Preference will be given to new and innovative engagement ideas such as presenting information in a new format or demonstrating a new technology.

Applications must be submitted using the online application form. Successful applicants will be notified via email. Program closure will be updated on the call for proposals page.

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Video: What Drives Pork Eating Quality - Dr. Ben Bohrer

In this episode of The Swine it Podcast Show Canada, Dr. Ben Bohrer from The Ohio State University discusses what shapes consumer experience with pork. He explains why juiciness and flavor matter, how stunning and chilling affect pork quality, what consumer research reveals about pork chops, and why education and guidance on pork preparation are critical to improving demand. Listen now on all major platforms!

"Consumer education may be one of the pork industry’s biggest opportunities to improve eating experience."

Meet the guest: Dr. Ben Bohrer / ben-bohrer-57b35bb2 is an Associate Professor of Meat Science and Muscle Biology at The Ohio State University and Owner/Operator of Meat Science Solutions, LLC. He earned his Ph.D. in Animal Sciences from the University of Illinois at Urbana-Champaign and his M.S. and B.S. from The Ohio State University. His work connects animal science, food science, meat quality, processed meats, and consumer eating experience. Learn more from Dr. Ben Bohrer on The Swine it Podcast Show Canada, available on all major platforms.