ATTN Extension Agents: New Funding Program For Regional Activities

Sep 01, 2023

The Beef Cattle Research Council (BCRC) is pleased to launch a pilot initiative to support regional extension activities.

Applicants may apply to receive up to a maximum of $5,000 in funding per activity. Matching funding is encouraged, but not a requirement. Funding will be awarded for all proposals that meet the evaluation criteria until all funds have been committed. Activities must be completed by no later than August 2024.

These events must involve beef producers and be aligned with the Canadian Beef Research and Technology Transfer Strategy. Activities may include:

extension meetings,
field days,
workshops,
training events or
new engagement ideas.

Preference will be given to new and innovative engagement ideas such as presenting information in a new format or demonstrating a new technology.

Applications must be submitted using the online application form. Successful applicants will be notified via email. Program closure will be updated on the call for proposals page.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.