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ATTN Extension Agents: New Funding Program For Regional Activities

The Beef Cattle Research Council (BCRC) is pleased to launch a pilot initiative to support regional extension activities.  

Applicants may apply to receive up to a maximum of $5,000 in funding per activity. Matching funding is encouraged, but not a requirement. Funding will be awarded for all proposals that meet the evaluation criteria until all funds have been committed. Activities must be completed by no later than August 2024.  

These events must involve beef producers and be aligned with the Canadian Beef Research and Technology Transfer Strategy. Activities may include: 

  • extension meetings,  
  • field days,  
  • workshops,  
  • training events or  
  • new engagement ideas.  

Preference will be given to new and innovative engagement ideas such as presenting information in a new format or demonstrating a new technology.  

Applications must be submitted using the online application form. Successful applicants will be notified via email. Program closure will be updated on the call for proposals page.  
 

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.