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Born to Farm: The Story of a Second-Generation Pig Producer

With California’s agricultural land becoming increasingly more expensive and regulations tightening, some farmers are seeking new opportunities elsewhere. For the Robinson Family, the answer was Oklahoma — a place where wide-open land and a deep-rooted farming community offered a setting for a fresh start.

“We started our first hog farm in 1997 when we moved to Oklahoma,” says Tanner Robinson, farm manager at Robinson Family Farms.

Tanner’s father, Eddie Robinson, worked at a fiberglass store in California but had always loved animals, especially pigs. Eddie went to Oklahoma to see one of his uncles and toured a friend’s hog farm. He loved it and moved the family to Oklahoma when Tanner was 8 years old.

“My uncle Rich and my dad became partners and created Robinson Family Farms,” Tanner says. “Our lives completely changed.”

After graduating from high school, Tanner pursued an animal science degree at Oklahoma State University where he graduated in 2012.

“I came home after college and fell into the family plan of pig farming,” Tanner says. “I loved the family aspect of going to work every day with my dad, uncle, cousins and brothers.”

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CEO’s of the Industry with Patrick Joyce from Passel Farms

Video: CEO’s of the Industry with Patrick Joyce from Passel Farms

CEOs of the Industry, Jim Eadie sits down with Patrick Joyce of to discuss the rapid growth and evolution of one of the pork industry’s emerging large-scale operations.

The conversation explores the integration of Cactus Family Farms, the operational challenges of managing a multi-state farrow-to-finish system, and how Passel Farms is balancing scale with culture, leadership, and community impact through initiatives like Passel Provides.

Patrick also shares insights on Prop 12 repopulation projects, innovation in swine production, sustainability, animal welfare, and the future direction of the pork industry over the next decade.