Building Public Trust In Agriculture

Jun 18, 2021

This week, funding was announced to build public trust in agriculture and develop the next generation of agricultural leaders in Saskatchewan.

The Province and the Federal Governments announced $1.5 million over two years in renewed funding for Farm and Food Care Saskatchewan, Agriculture in the Classroom Saskatchewan (AITC-SK) and 4-H Saskatchewan.

They note that the agriculture sector is a key economic driver and they're committed to investing in organizations that help consumers understand the industry and showcase its commitment to food safety, animal health and the environment.

Agriculture Minister David Marit says our relationship with these groups stems from a shared commitment to building public trust in our agriculture industry.

Farm and Food Care Saskatchewan connects consumers to food and farming through events, training and educational resources that build trust in Saskatchewan food production and will receive a total of $300,000.

Agriculture in the Classroom Saskatchewan will receive $610,000 AITC-SK plays a pivotal role in educating youth about agriculture through hands-on activities, engaging programs and inquiry-based educational resources.

4-H Saskatchewan will receive $600,000 the organization its youth members and leaders with learning experiences tailored to individual needs and interests through the motto "Learn To Do By Doing."

Federal Agriculture Minister Marie-Claude Bibeau says the projects we are funding with Farm and Food Care Saskatchewan, Ag in the Classroom Saskatchewan and 4-H Saskatchewan will help bridge the gap between consumers and food processors, to help grow these relationships and provide trustworthy sources of information.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.