Canada Beef has launched its new Information Gateway, in an effort to spread the word about how many recipes the meat can be used in.
The new resource is comprehensive in terms of beef, says Executive Director of Consumer Marketing Joyce Parson.
"It's got information on over 70 cuts of beef, with some how-to-cook information and nutrition information, as well as recipes. There are videos that accompany each recipe for those 70 cuts. It's a very helpful tool for beef lovers and beef buyers everywhere across Canada.”
"It's got 3 new platforms that we're actually adding to the program this fall. There's one called world cuisine, there are recipe collections, and there's also a diet and wellness program as part of this overall platform.”
The health aspect of beef is being featured with the gateway, as Canada Beef has worked with dieticians.
"The diet and wellness section of the whole platform is put together by registered dietitians. What they've done is sort through the recipes that are part of the Information gateway and they've broken them into topics that are either diets of concern to people or diets of interest. “
“So for example, there are heart-friendly recipes, diabetes-friendly recipes, recipes marked that are gluten-free, and if you need to avoid allergens, there's actually a whole collection of recipes that are identified with their allergens too, so it's got information about how these can be a part of a healthy diet.”
The variety of recipes displayed in the gateway is in an effort to resemble the diversity already present in Canada.
"We actually looked at Statistics Canada data and there are actually over 250 ethnic origins now here in the Canadian population. So we wanted to pay tribute to that and we've identified 10 cuisines that we focused on for this world cuisine platform.”
“They're also based on what we know consumers are interested in as far as restaurants and recipe searches, that type of thing. So we've carved out this section that includes Middle Eastern cuisine, Thai cuisine, Caribbean recipes, and even highlighted indigenous recipes based on the recognition that these were our first Canadians here and that deserves to be represented in a recipe collection.”
Source : Pembinavalley online