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Canada’s proposed fertilizer emissions reduction target questioned

MELFORT, Sask. — Agriculture and Agri-Food Canada (AAFC) has announced the launch of additional consultations to guide the development of an approach to reduce fertilizer emissions by 30 per cent from 2020 levels by 2030.

AAFC Minister Marie-Claude Bibeau has said while the federal government wants to reduce emissions by the end of the decade it doesn’t mean Ottawa wants to see a 30 per cent reduction in the actual amount of fertilizer used on the land.

A well-know entrepreneur and agrologist is unsure about Ottawa’s final plan.

Rob Saik said the trust level between the Trudeau government and Western Canadian farmers is strained.

“Where did the 30 per cent number come from? I would like to know where the hell the number came from. Why not 25 per cent why not 20. Where did the number come from?” Saik said.

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CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.