Representatives of the Canadian red meat industry are in China this week to continue to build on the trade relationship between the two countries.
The Chinese market was reopened to Canadian pork last week, following a 4-month suspension.
“During our visit a few weeks back, we heard clearly that we needed to strengthen our relationship with our Chinese customers” explained Rick Bergmann, Canadian Pork Council (CPC) Chair. “Activities such as this mission will serve to do just that but will also allow us to thank Chinese officials for their trust and confidence in reopening the market for us."
In addition to meetings in Shanghai, the delegation is set to travel to Guangzhou, Shenzhen, Beijing and Tianjin before concluding their trip. They will be meeting with members of the Canada-China Business Council, Import and Export Food Safety Bureau officials, food importers, retailers, Canadian trade representatives and Canadian consulates.
“Every time I travel to China and meet with our customers and partners, I gain a better understanding of the market, and that informs the decisions we make back in Canada” said Hans Kristensen, CPC First Vice-Chair.
Participants from the Canadian Pork Council, the Canadian Meat Council, Canada Pork International and others will also meet Ambassador Dominic Barton.
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